Nissan’s highly anticipated Heisman campaign is back for season 16, introducing a fresh roster of athletes and the brand's most recent vehicles. The 2026 "Tell Them a Heisman Sent You" initiative shifts to an updated format, centering around long-form YouTube episodes and supported by 30-second television spots during college football games. This character-centric web series highlights famous Heisman winners competing for the role of Nissan's lead ambassador, showing off a thrilling lineup of new cars.
Nissan has debuted two new concept vehicles for the upcoming Fuji 24-hour endurance race. Both cars feature a variety of performance enhancements, including improved aerodynamics, suspension, and braking systems. Nissan hopes to use the race as a testing ground for its latest technologies, which could eventually make their way into future production models.