  Nissan’s highly anticipated Heisman campaign is back for season 16, introducing a fresh roster of athletes and the brand's most recent vehicles. The 2026 "Tell Them a Heisman Sent You" initiative shifts to an updated format, centering around long-form YouTube episodes and supported by 30-second television spots during college football games. This character-centric web series highlights famous Heisman winners competing for the role of Nissan's lead ambassador, showing off a thrilling lineup of new cars.
Featured Athletes and Star Debuts
This season’s videos bring together iconic sports figures and modern athletes, highlighting Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. The premier debut this year is Fernando Mendoza, the newly crowned Heisman Trophy recipient and 2026 top overall draft pick. He stars in the campaign alongside the all-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
Beyond showing off the 2027 Rogue Hybrid, the campaign also features the robust Nissan Frontier PRO-4X, the luxurious Nissan Rogue Platinum, and the highly capable Nissan Pathfinder. These specific vehicles were chosen by the cast of athletes for their outstanding road performance, everyday capability, and mass appeal.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" launched on September 4, aligning perfectly with the very first week of the college football season. The commercials will be seen throughout autumn on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football. The larger episodes will stream directly on YouTube, supplemented by short teasers on Nissan's official social channels.
Experience Nissan in McKinney, TX
Over the past 11 months, Nissan has secured its place as the fastest-growing mainstream auto brand, expanding momentum across its entire vehicle lineup. If you want to check out these featured models in person or browse for your ideal vehicle, contact us at Nissan of McKinney today.