How Nissan Engineers Infuse Nissan-ness Across Vehicle Segments
Nissan continues to craft vehicles that combine responsive handling, everyday comfort, and advanced technology. The brand’s engineering expertise spans its entire lineup, delivering a consistent “Nissan feel” in every model. This focus is especially evident in the all-new 2026 LEAF. Notably, the engineering team behind the exhilarating Nissan Z also helped fine-tune the LEAF, ensuring a truly engaging driving experience.
The all-new, third-generation Nissan Leaf is on the way.
Nissan is well-known for delivering vibrant, high-quality audio experiences inside their vehicles. Many drivers specifically choose Nissan for the immersive, concert-like sound systems featured in models like the Altima, Titan, and GT-R. What many may not realize is that much of this exceptional sound quality comes from one individual affectionately known as “Golden Ears.”
The 2025 Nissan Sentra continues to outpace the competition, recently being named a Top Pick in the Small Car category by Consumer Reports. This compact sedan has earned praise for its blend of comfort and thrilling driving experience. Let’s take a closer look at what makes the new Sentra a standout choice in its class.
The 2025 Nissan Kicks has made a striking entrance into the automotive market, quickly distinguishing itself with innovation and bold design. One of its standout features is its advanced safety technology, which has earned it the prestigious designation of an Insurance Institute for Highway Safety (IIHS) Top Safety Pick vehicle for 2024. While its bold presence is impressive, the Kicks has also demonstrated that its safety systems meet the IIHS's updated and more demanding standards, ensuring top-tier protection on today's roads.
Nissan has officially kicked off production of the 2025 Murano at its Smyrna Vehicle Assembly Plant in Tennessee. The milestone was celebrated with Nissan executives, community leaders, and manufacturing employees witnessing the first 2025 model roll off the assembly line. Their hard work and dedication have brought Nissan’s redesigned midsize crossover to life—a significant achievement requiring a unified effort. The new Murano is expected to arrive at dealerships in early 2025.
Nissan’s Armada has seen many iterations, but the 2025 model feels like a true reinvention. This next-gen Armada preserves its signature style while embracing a modern sensibility, with a focus on setting future standards. Nissan has prioritized curb appeal in its refreshed design, while also enhancing the Armada’s off-road capabilities through both physical updates and advanced technology.
The LEAF is a remarkable electric vehicle, holding the #2 spot in its class—a notable achievement given the fierce competition. While the Nissan LEAF already offers many impressive features, recent updates have further enhanced its appeal and performance.
Nissan's latest lineup includes high-powered sports cars like the GT-R, versatile family SUVs like the Pathfinder and Rogue, and practical sedans like the Versa and Sentra. This year's collection is packed with features that make driving a pleasure in 2024. Enhanced driver-assist features, advanced technology, and efficient, powerful performance are integral to Nissan's design philosophy.
Nissan vehicles have been sold in America since 1959, when the automaker introduced its Datsun line at the Los Angeles Auto Show. As a Japanese brand, Nissan took some time to establish itself in the U.S., but its arrival was well-received. The brand is celebrated for its innovative, sporty design, reliability, and, most notably, safety. Additionally, Nissan is known for offering fair pricing.