Nissan’s highly anticipated Heisman campaign is back for season 16, introducing a fresh roster of athletes and the brand's most recent vehicles. The 2026 "Tell Them a Heisman Sent You" initiative shifts to an updated format, centering around long-form YouTube episodes and supported by 30-second television spots during college football games. This character-centric web series highlights famous Heisman winners competing for the role of Nissan's lead ambassador, showing off a thrilling lineup of new cars.