  Newsweek readers love voting for their preferred auto manufacturers, and they turned out once again for the 2026 model year. Nissan secured awards across seven Readers' Choice categories, showing what happens when a brand focuses on performance and value. Drivers definitely noticed in 2026.
Nissan Wins in Seven Categories
Winning seven categories in the 2026 Newsweek Readers' Choice Awards is impressive, but sweeping every single category of nomination is even more notable. Maintaining a 100% success rate gives everyone at Nissan cause for celebration.
The award victories include major titles: No. 1 Best Brand Dealership Experience, Best Truck Brand, Best SUV Brand, and Best Car Brand. Beyond brand awards, specific Nissan models also grabbed first place. The Nissan Rogue won No. 1 Best New SUV, and the Frontier truck earned No. 1 Best New Truck. The Altima earned No. 2 in the Best New Car class, just behind the No. 1 ranked Nissan Sentra.
Tiago Castro, senior vice president of U.S. Marketing & Sales for Nissan and INFINITI, commented that sweeping every nominated category demonstrates real customer appreciation. From vehicles to sales experience, Nissan delivers what drivers expect.
The team at Newsweek noted Nissan's achievement as an outstanding milestone in this year's awards. Readers showed appreciation for the 2026 Nissan Sentra—which offers more standard features than rival compact sedans—and the upcoming 2027 Nissan Frontier for its blend of utility and convenience.
For buyers who want an American-assembled truck, the Frontier is produced at Nissan's plant in Canton, Mississippi. Having recently hit the 1 million Frontier production milestone, the facility reinforces Nissan's position as the fastest-growing mainstream brand in America.
Learn More
We will have all seven winning Nissan vehicles available at our dealership. If you would like to know more or want to schedule a test drive, please reach out or visit us at Nissan of McKinney today.