Nissan of McKinney

Nissan’s highly anticipated Heisman campaign is back for season 16, introducing a fresh roster of athletes and the brand's most recent vehicles. The 2026 "Tell Them a Heisman Sent You" initiative shifts to an updated format, centering around long-form YouTube episodes and supported by 30-second television spots during college football games. This character-centric web series highlights famous Heisman winners competing for the role of Nissan's lead ambassador, showing off a thrilling lineup of new cars.

The J.D. Power 2026 APEAL Study awarded segment wins to both the Nissan Armada and Nissan Murano. The Armada tied for the highest score in the Large SUV segment, while the Murano secured first place in the Midsize SUV category. Based on owner feedback within 90 days of purchase, the study ranks vehicles across several categories, including cabin comfort, overall design, functionality, and performance dynamics.

Newsweek readers love voting for their preferred auto manufacturers, and they turned out once again for the 2026 model year. Nissan secured awards across seven Readers' Choice categories, showing what happens when a brand focuses on performance and value. Drivers definitely noticed in 2026.

Most consumers know about the high-profile rankings distributed by U.S. News & World Report. Car manufacturers do not exclusively develop new models just to secure a place on this roster, but seeing them there acts as a true testament to their fantastic development work. This year, the Armada PRO-4X successfully joined the ranks, and Nissan's popular Rogue model was likewise named among the big winners.