Nissan vehicles have been sold in America since 1959, when the automaker introduced its Datsun line at the Los Angeles Auto Show. As a Japanese brand, Nissan took some time to establish itself in the U.S., but its arrival was well-received. The brand is celebrated for its innovative, sporty design, reliability, and, most notably, safety. Additionally, Nissan is known for offering fair pricing.
How It Started, Where It's Going
Nissan's origins date back to 1911, when Masujiro Hashimoto founded Kwaishinsha Motor Car Works. Three years later, the DAT car was introduced. After several name changes, the company became Nissan Co. Ltd. in 1934, marking the debut of the Datsun Model 14.
In the 1940s, Nissan focused on recovery post-WWII. The Nissan truck Model 2124 was launched in 1947, followed by the Datsun Model DB passenger car in 1948. Nissan's American history has greatly benefited its customers, with models like the Datsun 1200 coupes gaining popularity and maintaining an excellent reputation among their owners.
In recent years, Nissan has introduced impressive models to the American market, such as the Nissan Pathfinder (SUV), Nissan Frontier (Truck), and the GT-R (sports car). The GT-R, a direct descendant of the iconic Nissan Skyline, underscores the brand's passion for motorsports and its knack for creating vehicles worthy of a Fast and Furious movie. With over 100 years of innovation, Nissan continues to evolve. Their first electric vehicle, the TAMA, was released in 1947. Today, Nissan is more focused on electric vehicles than ever, responding to increasing public demand. Whatever goals Nissan sets for the next century, they are poised to achieve them, benefiting drivers worldwide.
Learn More About Nissan's Exciting History
Our Nissan dealership can answer any questions you have about Nissan's history and inform you about current models that are poised to make history. Contact us for more information.